Hello, how do you access and use music? I have published music for over thirty years (mainly in printed formats) and would like opinions of the way you, as customer and consumer, now find, choose and acquire the music that you require for education, business and enjoyment purposes.
It is not a complete survey as it will only reflect the views of the online social media community although this seems to be the community that many marketing experts in the music industries now target and was promoted as ‘the future’ of retail around 10 years ago. Has it redeemed the businesses in the industries that were struggling to come to terms with the online consumer and what is the cost to the creative artists?
There have been some very interesting facts and figures published this week, thank you to Zoe Keating (reported in theguardian.com) http://www.theguardian.com/technology/2014/feb/24/zoe-keating-itunes-spotify-youtube-payouts for revealing her earnings from various online distributers and streaming sites and another part of the streaming mystery was published by andizack on Instagram about the royalty payments from the Pandora streaming service http://instagram.com/p/k5j4bUJdTa/. The results from the streaming services look very unsatisfactory for the creators. They give the impression of another business that has been devised and set-up as a multi-national, by multi-nationals, with all the related costs.
In these changing times I am looking to create my own business offer and would appreciate some idea of your buying habits, thoughts about how you use music and how your experience could be made better in a survey at http://freeonlinesurveys.com/s.asp?sid=37f0nxbek8gy43j430215 There are eight questions so it should only take 5 minutes.
The results will be collated and blogged in a few weeks time and thank you in anticipation for your views.
© Peter R. Birkby 2014