Reaching the audience (customers) on social media

Study Suite for bassoon promo

Who wants Study Suite for Bassoon and where are they? A case study.

Publishing so many books for different instruments during the recent weeks, and there are more to come, has made me consider the “how to reach your audience/customer using social media?” question again. Marketing is all about building a relationship with your customer so all the sales articles indicate and on social media how do I find the audience to start that relationship?

First a little research into who my customer might be so that any emailing or page promoting is targeted at the relevant musicians rather than having a scattergun approach which is more likely to lose customers than start a conversation. There is no specific age or demographic segment to a music audience although the Study Suite for… series ( is aimed at the more advanced performer so teenage and older would be the target range. I hope that music (and art of all kinds) does not depend on social status so identifying one segment of social grading in the A to E range (not a perfect 5th for the musicians amongst the readers) cannot be used to narrow down the target group. (If you want a little more information about how the pollsters look at the society they are quizzing from Ipsos-Mori is a good introduction).

For this study I decided to use the search terms bassoon or #bassoon and then broadened this out for a more general search to bassoon network or bassoon teachers.

The searches

A Facebook search resulted in a number of pages linked to Wikipedia of people that had or do play the bassoon, one add friend button (with a bassoonist) and like pages for orchestras, general music related groups and pages.

Twitter results were mixed showing a number of possible people to follow with bassoon as part of their name and #bassoon revealed more results that were often different to the bassoon search.

In Google I used the search terms network and teachers alongside basson which resulted in a list of sites for shopping, library music, cartoons, a masterclass promotion and various teachers and databases compiled by interested companies and one for the British Double Reed Society website (

LinkedIn was the most immediately productive search with a list of bassoon players and teachers (all had some shared contacts) and I easily invited many to connect. Within a couple of hours many had replied and connected as well and for those that did, welcome.

Study Suite for Bassoon is now published through the Sellfy store prbpnews

© P. R. Birkby 2015


About derangeddrums

Composer, percussionist, musical director, teacher and educator. My music has been written for audiences in palaces and in the street. Music is my vocation and my passion and I hope you enjoy it too.
This entry was posted in Music Composition and Performance and tagged , , , , , , . Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s